A protected bay in the northwest part of the island of Pag hides one of the island’s most famous settlements – the Town of Novalja. Once a place populated by fishermen and farmers, it grew into a modern tourist centre known for its rich cultural and historical heritage, nature, gastronomy, and unforgettable parties. The sparse rocky landscape, bora wind, olive trees, and the sea have been woven into the life of this area. A blend of tradition and the comfort of a modern lifestyle – welcome to Novalja!