The Croatian National Tourist Board is responsible for promoting tourism in Croatia and abroad. The main goal of the CNTB is to create a recognizable identity for Croatian tourism strengthening its reputation on a global level. CNTB’s key activities include planning and implementing promotional strategies, along with continuosly spotlighting the wide range of tourism products. Its most important tasks consist of branding Croatia as a tourist destination, consolidating the overall Croatian tourism offer, conducting market research to better target tourism promotion efforts, and analyzing the effectiveness of the implemented activities.
